Audience intelligence primarily focuses on who the audience are as people, what they care about, what interests them, who influences them, content they share, psychographics, how they define themselves, and the communities they are a part of online.
Social listening focuses on conversations and their content, hashtags used, keywords used, how a topic evolves over time, what’s trending. But it won’t tell you much about who is driving and engaging with the conversation.
Audience intelligence and social listening are different but together, they’re extremely powerful. That’s why Audiense integrates with most social listening platforms. Imagine you run a query on alternative milks, who is driving the conversation? Bakers? Nutritionists? Coffee lovers? With this information, you can start to define segments based on the influencers in the conversation.