Influencer Identification and Discovery Platform
Audience IdentificationAudience SegmentationInfluencer IdentificationPersonality InsightsMedia StrategyData Export

What is Influencer Identification?

One of the biggest challenges for marketers is to find and engage with the right influencers for the right audience. In short, it all about who has the reach and weight of opinion to influence a specific audience therefore the greatest impact or value for your band, and how to engage with them to deliver the desired results.
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One of the biggest challenges for marketers is to find and engage with the right influencers for the right audience. In short, it all about who has the reach and weight of opinion to influence a specific audience therefore the greatest impact or value for your band, and how to engage with them to deliver the desired results.
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Finding the right people for your audience
Why is it important?
As you may know Influencer Marketing has taken the marketing world by storm. Influencers have the ability to give a brand a voice that your target audience will be more likely to trust and show an affinity to, whilst providing a natural way to tap into consumer interests/passions in an effort to connect with the target audience. The right influencers won’t just bring in business, but will also transform how your audience engages and perceives your brand.
How to use Audiense to identify influencers
  • Define and identify the target audience
  • Uncover trends in their public activity (content shares, what they like, who the follow etc.)
  • Utilise the social data to gather intelligence on their demographics, interests, consumer preferences and personalities in effort to build a clear picture of the individuals that make up the target audience.
  • Assess individual context for each influencer (eg. image, budgetary fit etc.)
  • Vett each shortlisted influencer against data points (affinity to the audience, how their personality aligns, activity levels, mention growth trends, conversation participations and sense checking the fit to name a few)
How clients have used us?
  • Identifying Micro and Macro influencers for Organic outreach or paid advertising
  • Uncovering potential partnership opportunities
  • CASE STUDY PUMA/Digitas