Audiense Insights
Audience IdentificationAudience SegmentationInfluencer IdentificationPersonality InsightsMedia StrategyData Export

What is Audience Identification?

Audiense’s Audience Manager allows you to create tailored audiences in order to identify specific people and understand the different segments that make them up. Audiense allows brands to identify niche audiences by combining different filters. This can be based on over 175 different attributes and can work to enrich the information about a target audience.
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Audiense’s Audience Manager allows you to create tailored audiences in order to identify specific people and understand the different segments that make them up. Audiense allows brands to identify niche audiences by combining different filters. This can be based on over 175 different attributes and can work to enrich the information about a target audience.
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Identify target audiences
What problems does it solve? Why is it important?How much does it cost? How can I buy?How have our clients used this?
What problems does it solve? Why is it important?
Audiense enables companies to identify any audience and give them insights to create a more relevant and engaging campaigns. Using our Audience Manager, brands and agencies are able to:
  • Build highly targeted audiences.
  • Obtain insights from the identified audience such as demographics, interests, online habits, purchasing behavior, influencers and media consumption.
  • Optimize the targeting of advertising campaigns.
  • Personalise the message of the campaigns according to each audience or segment.
  • Create relevant ads for target audiences.
How does it work?
In Audiense, the audience building is based on eight different criteria, which can be combined together allowing the creation of highly targeted audiences: Demography, Relationships, Behavior (activity), Conversations, IBM Watson Personality Insights, Location, Interests and Twitter profile.
How is this different/better to competitors?
We believe that the quality of the audiences identified in Audiense is directly related to the value of the insights provided by the platform. Through complex parameters that combine different aspects such as conversations, affinities, segments or by manually checking profiles, enabling brands to fine tune their target audiences, Audiense allows customers to identify audiences with a level of detail that does not currently exist in the market.