La plataforma de inteligencia de audiencias que conoces, y que te encanta, está a punto de ser mejor aún gracias a la adquisición de SOPRISM. Podrás acceder a audiencias en Facebook e Instagram, nuevas definiciones de audiencia que mejorarán la segmentación de datos, nuevas herramientas de filtrado e informes diseñados para mejorar la comprensión de la audiencia, y mucho más. Tienes los detalles aquí.

Audiense Insights

Audience Identification Audience Segmentation Influencer Identification Personality Insights Media Strategy Data Export

What is Audience Identification?

Audiense’s Audience Manager allows you to create tailored audiences in order to identify specific people and understand the different segments that make them up. Audiense allows brands to identify niche audiences by combining different filters. This can be based on over 175 different attributes and can work to enrich the information about a target audience.

Identify target audiences

What problems does it solve? Why is it important?How much does it cost? How can I buy?How have our clients used this?

What problems does it solve? Why is it important?

Audiense enables companies to identify any audience and give them insights to create a more relevant and engaging campaigns. Using our Audience Manager, brands and agencies are able to:

Build highly targeted audiences.
Obtain insights from the identified audience such as demographics, interests, online habits, purchasing behavior, influencers and media consumption.
Optimize the targeting of advertising campaigns.
Personalise the message of the campaigns according to each audience or segment.
Create relevant ads for target audiences.

How much does it cost? How can I buy?

The audiences identification feature (Audience Manager) is accessible in our two products The Audience Manager is available in our Audiense Connect product, which can be purchased from $31.15 per month (annual payment). For more information about the plans, visit https://audiense.com/products/plans/

To obtain insights from the identified audiences such as demographic, socioeconomic, online behavior, purchase influence factors, personality, content among others, our prices start from $696 per month (annual payment). Visit Audiense Insights page: https://audiense.com/products/plans/

Any questions please contact us at: help@audiense.com

How have our clients used this?

Build highly targeted audiences.
Obtain insights from the identified audience such as demographics, interests, online habits, purchasing behavior, influencers and media consumption.
Optimize the targeting of advertising campaigns.
Personalise the message of the campaigns according to each audience or segment.
Create relevant ads for target audiences.

How does it work?

In Audiense, the audience building is based on eight different criteria, which can be combined together allowing the creation of highly targeted audiences: Demography, Relationships, Behavior (activity), Conversations, IBM Watson Personality Insights, Location, Interests and Twitter profile.

How is this different/better to competitors?

We believe that the quality of the audiences identified in Audiense is directly related to the value of the insights provided by the platform. Through complex parameters that combine different aspects such as conversations, affinities, segments or by manually checking profiles, enabling brands to fine tune their target audiences, Audiense allows customers to identify audiences with a level of detail that does not currently exist in the market.